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Press Release – Burroughs Joins Withdraw Cash Wednesday Campaign as Silver Sponsor

November 16, 2017 

 

PLYMOUTH, MI — Burroughs, Inc., a provider of support and maintenance for financial services equipment, has joined the ATM industry campaign, Withdraw Cash Wednesday, as a Silver Sponsor. The campaign is designed to promote consumer cash use throughout the holiday season.

“Burroughs is happy to support the ATM industry and the Withdraw Cash Wednesday campaign,” said Adam Hobelmann, vice president of sales and marketing. “Our company and our customers are strong supporters of cash, and we are very pleased to see ATMIA shine the spotlight on the value of cash to consumers.”

Withdraw Cash Wednesday is celebrated the Wednesday prior to every major holiday with the largest focus on the Wednesday before the U.S. Thanksgiving holiday. The campaign is currently underway for November 22, the Wednesday before Thanksgiving, Black Friday and the Christmas holiday shopping season.

“We value the support of Burroughs and all of our Withdraw Cash Wednesday sponsors for this vital 2017 campaign in the US,” says Mike Lee, ATMIA CEO. “With prominent card brands escalating their war on cash, it’s more important than ever for the ATM industry to take the lead in promoting the positive role cash plays for consumers, businesses and the economy.”

“We encourage all of our customers to visit the Withdraw Cash Wednesday website and consider sponsoring it as well,” says Hobelmann.  Visit www.withdrawcashwednesday.com to learn how you can become a part of the movement!

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ABOUT BURROUGHS — Burroughs is a US-based provider of technology maintenance services, ATM, and cash automation solutions to financial institutions and retailers in the United States and Canada. Burroughs is recognized as the industry leader in servicing cash automation products and self-service technology in some of the largest retailers and financial institutions in North America. Visit www.burroughs.com for more information.

Marketing Team

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